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ASEYIE

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Privacy policy

Last Updated: 27 July 2026

ASEYIE WINES LIMITED ("Aseyie", "we", "our" or "us") is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.aseyie.com, place an order with us, contact our team or otherwise interact with our business.

We may update this Privacy Policy from time to time. Any changes will be published on this page, so we encourage you to review it periodically.

Who We Are

ASEYIE WINES LIMITED
The Chocolate Factory
5 Clarendon Road
Wood Green
London
N22 6XJ
United Kingdom

Email: customerservice@aseyie.com

Information We Collect

We may collect personal information when you:

  • Visit our website.
  • Create an account.
  • Place an order.
  • Subscribe to our newsletter.
  • Contact our customer service team.
  • Enter competitions or promotions.
  • Submit product reviews.
  • Complete surveys or questionnaires.
  • Interact with us via social media.
  • Give consent for a third party to share your information with us.

The information we collect may include:

  • Name
  • Billing and delivery addresses
  • Email address
  • Telephone number
  • Date of birth (where required for age verification)
  • Order history
  • Payment details (processed securely by our payment providers)
  • Product preferences
  • Marketing preferences
  • IP address
  • Browser and device information
  • Website usage information
  • Communications with our customer service team

How We Use Your Information

We use your information to:

  • Process and deliver your orders.
  • Verify that purchasers are legally old enough to buy alcohol.
  • Process payments securely.
  • Provide customer support.
  • Respond to enquiries and complaints.
  • Manage your online account.
  • Improve our website and customer experience.
  • Send order confirmations and delivery updates.
  • Send marketing communications where you have given your consent.
  • Prevent fraud and protect our business.
  • Comply with our legal and regulatory obligations.

If you have previously purchased from us, we may occasionally send information about similar products that may be of interest to you. You may unsubscribe from marketing communications at any time.

Our Legal Basis for Processing

Under UK GDPR, we process your personal information using one or more of the following lawful bases:

  • Your consent.
  • Performance of a contract.
  • Compliance with legal obligations.
  • Our legitimate business interests, provided your rights and freedoms are not overridden.

Age Verification

As alcohol can only be sold to customers aged 18 years or over, we may request information necessary to verify your age before accepting an order or completing delivery.

Our delivery partners may also operate a Challenge 25 policy and request photographic identification upon delivery.

Cookies

Our website uses cookies to improve your browsing experience and help us understand how visitors use our website.

Cookies may be used to:

  • Remember your preferences.
  • Keep items in your shopping basket.
  • Improve website performance.
  • Analyse visitor behaviour.
  • Measure marketing performance.

You can disable cookies through your browser settings, although doing so may affect certain features of our website.

Marketing

With your permission, we may send you emails about:

  • New wine releases
  • Exclusive offers
  • Events
  • News
  • Seasonal promotions

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us.

How We Protect Your Information

We take the security of your personal information seriously.

We use appropriate technical and organisational measures to safeguard your information, including:

  • Secure encrypted (HTTPS) website connections
  • SSL encryption
  • Password-protected systems
  • Restricted staff access
  • Secure payment processing through trusted providers

Our employees receive appropriate data protection training and only have access to personal information where necessary.

How Long We Keep Your Information

We only keep your personal information for as long as necessary to fulfil the purpose for which it was collected and to meet legal, tax and regulatory obligations.

Where required by law, we may retain order information for up to six years.

After this period, your information will either be securely deleted or anonymised.

Sharing Your Information

We never sell your personal information.

We may share your information with carefully selected third parties where necessary to operate our business, including:

  • Payment providers
  • Delivery and courier companies
  • Website hosting providers
  • IT support providers
  • Marketing platforms (where you have given consent)
  • Professional advisers
  • Government or regulatory authorities where required by law

All third parties are required to keep your information secure and only process it for the services they provide to us.

International Transfers

Where any of our service providers process personal information outside the United Kingdom, we will ensure appropriate safeguards are in place to protect your information in accordance with UK data protection laws.

Your Rights

Under UK GDPR, you have the right to:

  • Access your personal information.
  • Correct inaccurate information.
  • Request deletion of your information where applicable.
  • Restrict or object to certain processing.
  • Withdraw consent at any time.
  • Request a copy of your personal data.
  • Lodge a complaint with the Information Commissioner's Office (ICO).

To exercise any of these rights, please contact us using the details below.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of external websites and encourage you to review their own privacy policies before providing personal information.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your data protection rights, please contact us.

ASEYIE WINES LIMITED

The Chocolate Factory
5 Clarendon Road
Wood Green
London
N22 6XJ
United Kingdom

Email: customerservice@aseyie.com

To help protect your privacy, we may ask you to verify your identity before processing certain requests.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, our services or our business operations.

Any updates will be published on this page together with the revised "Last Updated" date.